A real estate video of a 3 story St. Augustine home.

Often times with photographing a property, realtors will often remark about how it’s tough to know where one is when viewing the listing photos. This is where video comes into play. Videos have been and continue to be a powerful tool to showcase properties. From traditional slideshow presentations to high-flying drone videos, the spectrum of real estate videos offers a versatile array of options to captivate potential buyers and renters. Let's delve into the various types of real estate videos reshaping the industry landscape:

Slideshow Video (also known as Virtual Tour): Slideshow videos, once synonymous with “virtual tours,” have evolved into dynamic presentations that offer a comprehensive glimpse into a property. These videos feature a sequence of still images set to music or narration, providing viewers with a guided tour of the property's key features and amenities. Slideshow videos are an excellent introductory tool for generating interest and attracting initial inquiries since they create atmosphere with music and automatically move through the images without a viewers input.
3D Virtual Tour: Unlike traditional slideshow videos, also known as virtual tours, 3D virtual tours enable viewers to explore properties from every angle, virtually stepping inside rooms and experiencing spaces as if they were physically there. These aren’t videos however but by taking the common vernacular “virtual tour,” it’s important to call out the fact these are not still image slideshow videos but fully interactive media. The viewer can virtually move through a property and look in every possible direction. These essentially replace showings and help weed out the non-serious buyers.
Social Media Reel: Short-form vertical videos have become a popular format for capturing audience attention and driving engagement, they are also instrumental in building a realtors brand. Social media reels offer a glimpse into the lifestyle associated with a property, showcasing its appeal in a visually compelling manner by encompassing the entire screen of a smart phone by being held in it’s natural vertical orientation. Due to this fact, they are typically under a minute in length and filmed with a smartphone.
Walkthrough Video: Walkthrough videos elevate real estate marketing to an art form, combining stunning visuals with expert storytelling techniques shot in a traditional wide-screen format. Shot with high-definition cameras on a gimbal and professional editing, these videos transform properties into cinematic masterpieces, evoking emotion and desire in viewers. With carefully curated shots and atmospheric music, cinematic walkthroughs create a captivating narrative that draws viewers into the lifestyle possibilities offered by the property. At Adam Price Photography, we offer luxury real estate videos which feature both walkthrough and drone videos.
Drone Video: Drone technology has revolutionized the way we capture aerial footage, offering breathtaking perspectives of properties and their surroundings. Drone videos provide a bird's-eye view of a property's exterior, highlighting its location, architecture, and surrounding landscape in stunning detail. Whether showcasing expansive estates or urban skyscrapers, drone videos add a dynamic dimension to real estate marketing, allowing viewers to appreciate properties from a unique vantage point.
Coming Soon Video: Building anticipation and excitement around a new property listing is essential for maximizing its impact in the market. Coming soon trailers offer a sneak peek into upcoming listings, teasing viewers with tantalizing glimpses of what's to come. These teaser videos leverage suspenseful editing and enticing visuals to generate buzz and generate early interest among potential buyers and investors. These are typically under 15 seconds and are ideal if the property isn’t going live for at least a few days after the shoot.

The diverse array of real estate videos available today provides agents and brokers with a wealth of options for showcasing properties and captivating audiences. From immersive 3D virtual tours to cinematic walkthroughs and social media reels, each type of video offers unique benefits and advantages for marketing properties effectively in today's digital landscape. By harnessing the power of video marketing, real estate professionals can elevate their listings and stand out in a competitive market.