When hiring a professional photographer, you're not just hiring someone with a "nice" camera. You're entrusting someone with the knowledge, skills, and experience necessary to deliver a product that exceeds your expectations. It's about more than just the time spent on-site; it encompasses the total sum of hours before, during, and after a shoot. From scouting locations and planning the shoot to meticulously editing each image, every step in the process contributes to the final result. Experienced photographers understand the importance of communication and collaboration, working closely with clients to understand their vision and deliver images that align with their goals. With a seasoned professional behind the lens, you can rest assured that your investment will yield stunning visuals that leave a lasting impression.

Experience Matters

As a graduate from the Art Institute with a bachelor of fine arts, Adam embarked on a journey in the field as a graphic artist in the Jacksonville area. Having a full time career, in 2015 Adam decided to turn his hobby of photography into a business. Thus he launched Adam Price Photography and focused capturing spaces.

This leap would eventually become his primary source of income by 2020. Through thousands of shoots and varied projects, Adam came to create not only an asset for his clients, but an art that they love. Each experience has been a lesson, refining his craft and equipping him with the expertise needed to navigate the ever-evolving demands of the real estate market. In this profession, it's not just about snapping photos—it's about crafting visual narratives that inspire and resonate with potential buyers. With each shutter click, his years of experience stand as a testament to the value it brings to the art.

Some might argue that real estate photography isn’t an art. It’s a necessity. It’s a commodity. That couldn’t be further from the truth. The whole idea of “selling” comes from creating desire. No matter if it’s a juicy burger, shoes, car, airbnb or real estate listing. Sure, the item is what’s important but how can we tell that items story visually? How can we bring in buyers? Impactful visual media is how.

Lighting

The vast majority of real estate photographers follow the run-n-gun approach for shooting interiors. This is what’s easiest to learn. The photographer points the camera at the subject, fires off some shots, and moves on to the next room. That’s easy. Anyone can do it with the a smartphone camera.

However, that was very problematic. Firstly, the light entering a space will change throughout the day and all throughout the year. A photographer has no control over the “natural” light. So a space may not look appealing during a certain time of day or with a certain temperature of bulb. We’ve all been inside a home that has a mix of various light temperatures.

Off-camera flash is a crucial tool in effectively capturing a property in its optimal light. By utilizing off-camera flash, photographers can overcome the challenges posed by varying natural lighting conditions and the diverse types of light bulbs found in homes. The use of flash corrects color shifts created by these outside factors.

This allows for presenting the property in its true colors, ensuring that potential buyers perceive the space accurately. In real estate photography, the ability to control light is paramount, as it directly influences the overall quality and appeal of the images captured. Ultimately, the photographer who masters the art of manipulating light holds the key to creating captivating and authentic visual representations of the property.

Communication and Scheduling

Accomplished photographers often face challenges related to communication, especially when time constraints during a project make it difficult to promptly respond to phone calls or messages. This is particularly noticeable when scheduling photoshoots, causing frustration for both the photographer and the clients eagerly awaiting updates. This isn’t just related to photographers but any quality service provider.

At Adam Price Photography, we understand the importance of efficient communication. That's why we offer a simple and convenient solution - online booking. Our online booking form empowers clients to schedule their photoshoots at their own convenience. By enabling self-booking, we eliminate unnecessary delays, save time, and reduce the chances of communication errors for the majority of our photoshoots.

Media Simplicity with Aryeo

The online portal provided serves as the gateway to all of your past media assets. No longer will you need to contact your photographer to resend previous media; everything is conveniently stored and accessible in your free account. Via your computer or mobile device, you’re able to preview, pay, download and share your media immediately. Moreover, you'll have the added benefit of accessing your property's listing website, which offers easy customization options. These complimentary websites provide an attractive alternative to sharing your latest listings via email or social media, surpassing the appeal of a standard Zillow or MLS link

Attention to Detail

A common statement we receive from new clients is their admiration for their current photographer's work, yet concerns arise due to the pace at which they operate, leading to occasional errors. This is a typical occurrence with what some refer to as "run-n-gun" real estate photographers. As a photographer gains recognition, there's often a tendency to fill their schedule to the brim, aiming to complete as many shoots in a day as possible. Unfortunately, this rush can result in a lack of precision and attention to detail. At Adam Price Photography, however, we approach this differently.

A photoshoot always takes a certain amount of time and we also build in a little bit of extra time in the event the property needs a few extra minutes of preparation. Upon arrival at a property, we conduct a thorough inspection, identifying and discussing any areas that require attention with the client or homeowner. Our methodical approach ensures that we photograph the property in a logical sequence, minimizing the likelihood of overlooking any important aspects. While we generally adhere to a standard formula, we remain flexible to adapt to factors like weather conditions or home readiness that may impact our process. This approach reduces the chances of errors both during the shoot and in post-processing, emphasizing our commitment to delivering high-quality results.

Licensed and Insured

Although not required by law for freelance photographers, Adam Price Photography takes pride in being a fully licensed business in the state of Florida. We also maintain substantial liability insurance to ensure the utmost protection in case of any unforeseen accidents while on a job site. Moreover, our federal licensing and insurance for commercial drone operations cover all airspaces, demonstrating our commitment to professionalism and adherence to industry regulations. When seeking a professional photographer, it is essential to choose a company that prioritizes safety, compliance, and financial security, offering you peace of mind throughout the creative process.

Conclusion

The difference between a mediocre image and a captivating visual narrative lies not only in the equipment used but in the expertise and dedication of the photographer behind the lens. Adam Price Photography embodies this ethos, offering clients a seamless experience marked by meticulous planning, mastery of lighting techniques, and streamlined communication. From a graphic artist to a seasoned photographer, Adam's journey reflects a commitment to excellence in all phases.