In today’s hot market, if home buyers wants to schedule an in-person tour, it’s often times too late. Homes are selling at record paces. This is great right? Well, for some yes! But for others, maybe not and this affects your future clients. Let me explain.

When covid-19 started to spread around the United States, it created a lot of change. People were asked to wear masks, socially distance and in some cases even work from home. This greatly affected the Real Estate market as people could not tour homes in person. Coupled with record low-inventory of homes for sale, people looking to buy had to make quick choices. What better way to make that choice than with a video?

With new insight, remote work is likely to be a staple of a lot of companies for years to come. This means looking at homes will remain (primarily) an on-line affair. In the world of Real Estate Marketing, there are a lot of opinions and ways to sell a home. Some agents take the minimalist approach and it works for them and their target market. For other agents, they want to market to the top and their methods work. A walk-through video tour is one of the tools in their tool box.

These agents understand the value video not only brings to that individual home they’re trying to sell, but to their personal brand as well. It shows your clients that you’re willing to do whatever is necessary to market their home. It also shows future potential clients the same.

Homes are selling in hours or days, not weeks and months. So now video needs to be the way to give your potential buyers and future clients a way to make the most informed decision quickly without an in-person tour. The last thing you need is for someone to put an offer on a home (that didn’t have video), tour the home in person days later, change their minds and waste everyone’s time. In the past, video was viewed as a way to get a buyer to tour the home in person. Not any longer.

A cinematic walkthrough video not only creates a mood and tells a story, but also provides prospective buyers an idea to the layout that still photos cannot provide. Even a floor plan can only provide so much information. With a video (not a slideshow set to music), not only does it complete the picture, but can also grab the soul.

Buying a home is an emotional roller coaster. When prospective buyers look at a home, you want them to “fall in love” with it. Video can absolutely create that emotional attachment that still photography cannot. The music, tempo, lighting, movements, and aerials all create a mood which creates an emotional response.

In a post-pandemic world, these “rules” are still vital. Yes, buyers can now tour most homes without much hassle. However, more people are still working from home browsing Zillow or Realtor.com with other buyers. This means that video plays an important role in painting the picture of the home for those searching consumer real estate platforms. If someone wants to schedule an in-person tour, it’s often times too late. Not to mention, and let’s be real, taking time out of your day to show a home that can be seen online, can be a real time waster.

Give them all the tools that they need to make an informed decision.